MySpace is rolling out a new music joint venture with the major labels that will have music streaming, playlists, downloads, merchandise sales, ring tones and other features. It’s not only likely to be a major destination site for music but also a significant revenue driver for MySpace and the labels (a little may trickle down to the artists as well).

Regardless of your opinion of the future of the music industry, I think we all agree the old way is not the new way and one “new way” hasn’t materialized yet. We know the cost of music production has fallen, the cost of distribution has fallen, and marketing is no longer concentrated in radio and MTV but has instead spread to places like Pitchfork and Brooklyn Vegan (or iPod commercials and Grey’s Anatomy).

Multitasking is the art of distracting yourself from two things you’d rather not be doing by doing them simultaneously