We all know about Facebook, and the astounding fact that it is so young. But it has still managed to attract over 500 million users in a short amount of time. Not long after things started becoming apparent that something big was happening did internet marketers descend on Facebook to do their stuff. If you're dying to do something about it too, then keep reading to learn about three excellent Facebook advertising approaches that we know you'll love.
We want to address the importance of determining which ads are doing something good for you and which ones are duds. If you're really new to marketing, then you need to know all about split testing. You should do this to every new ad you run, and especially to ads that do not make you money. It's all about ROI, maximum conversions, and making under-performing ads perform better. No matter what you're talking about, you will always be able to find dissatisfied advertisers who gave it a shot and failed. But as you probably realize, there is much to be done for an ad to test it and optimize it. Testing is an essential part of any advertising campaign, and you shouldn't ignore it.
Another workable Facebook advertising tactic is to test your ads' performance using the CPM model rather than the cost per click one. What you will do is take a different angle with landing pages using the number of thousand impressions, or CPM. You can use cost per thousand impressions to trace it back to the particular ads from which you'll figure out cost per click from that. You will effectively end-up with a lower number of overall click throughs, but using this approach your campaign costs will be lower. Dan Kennedy Seminar
Do not overlook the importance of your landing page and ad copy/design being on the same page. You can study how to write effective classified ads which will help you write better Facebook ads.
Remember that Facebook advertising is just another ad platform, and once you get comfortable with it you can do well. In many ways, this is just like writing classified or PPC ads, and it's imperative you do solid market research. Keep learning, expanding your knowledge, and then get involved and get working on it.
comments If you are tired of wasting a lot of time and energy on Google's AdWords program, it might be time to look into other promotional avenues like Facebook advertising. While it is still pretty young, Facebook is growing very quickly. Advertisers insist that the ads they run on Facebook convert well, which is a good thing. This means that the door for profit making is sitting open for those who want to use it. Here are three quick tips that you can implement to turn the highest profit possible from Facebook.
Among other demographics, you can select 'gender' as a criteria for targeting your ads. You will need to allow for gender-specific preferences in your ad copywriting. Men and women very often will prefer certain types of ads over others. You should test this with your own campaigns and see what kind of results you get. This not only affects the response you get from your ads but will also bring down your ad costs. Sometimes products are divided so they are targeted, purposely, for each gender.
Once you have products in place, then you merely get your campaign and ads together and see what happens. Yes, it goes without saying practically that you will be able to select to whom you advertise; ie your target market. If you write good and compelling ads, then there is no reason why you cannot meet with favorable responses from your market. If you're a beginner, then you should learn something about writing ppc ads, or classified ads, and then practice writing them. The best approach is to present your benefits so that people feel them as much as possible. Everything tends to snowball either in a good way or not so good way, and it all depends on the quality of your ad copy. Dan Kennedy Seminar
Last but not the least; your campaign should be highly optimized for the right keywords to get better returns. If you're only going to aim at targeting the ads based on demographics, then you're going way too broad. Going solely for the demographics works only when you're product has a wide range of audience and it's difficult for you to use targeted keywords. But if your product is in a narrow niche, then you should target it through keywords because that will not only increase your click through rate but will also bring down your ad costs, shooting up your conversion rate. In case you don't know, Google Adwords is based on the quality score that they give your campaigns depending on many things. Facebook is not as terribly anal as Google, but their algorithm does include consideration about relevance. But when you're advertising, it doesn't matter about getting a score because your ads must be relevant to convert, anyway. All in all, this generation sees Facebook as the best advertising platform. They offer a very high level of precision, which is the major reason for their success. Difficulty in reaching a large audience is something that you shouldn't have to worry about any more because every day more and more people are joining Facebook.
It only stands to reason that as Facebook's membership continues to grow like an out of control tumor, the legions of marketers and businesses advertising there follows suit. Their profit is close to a billion dollars, and obviously that only means that there's a lot of advertising happening. With half a billion members and growing profits every month, the large corporations and individual entrepreneurs must be staying there for some very good reason. We have three excellent Facebook advertising strategies just for you.
One thing you must do at Facebook is make sure all is well with your campaigns when you're running them. What you will notice is the reception your ad gets could be great, and then there is a kind of viewer saturation point and then it will not do so well. This is mainly because the longer you advertise on Facebook; the higher will be the cost to reach your target market. Directly related to that is there is saturation, and then responsiveness to your ad plummets. That is exactly why you have to keep tabs on your CTR, click through rate. If you see that it's going down then either change the ad or change the market. However, once you start to regularly advertise on Facebook you'll realize that every ad brings response for a set amount of time. So if you want to get the most out of your Facebook ads then you need to strictly monitor how much you're spending the kind of response you're getting. Sending traffic to a Facebook fan page is one thing but sending it the correct way is something else entirely. You should try to focus on funneling the traffic to your page's custom tab, instead of having people land on your wall. Your custom tab is where you can post direct call to action but your wall isn't completely in your control. You can use the custom tab to tell your customers just what you want them to do, but on the wall that message can get lost between messages from your fans. It is far harder to get a good conversion rate on your wall. Send your traffic to the custom tab and watch the magic happen. Dan Kennedy Seminar
It's always best to check your advertisements at different points during each day only because CTR's will vary. That is the best approach to knowing for sure what the story is with your click throughs. Facebook doesn't have any such feature that lets you analyze this data, which means you should manually try to turn your ads on and off to what's giving better results.
Obviously, you probably already knew that Facebook is a great place to market and advertise. The most important thing you can do is perform good market research before you advertise anywhere. Test every single ad you ever run because that's the way to improve your ad conversions.
Unless you just found out about internet marketing, today, you know Facebook advertising is extremely hot right now. It's really a bit of a no-brainer for them to do that since their traffic volume per month is just astronomical. We don't know if every single available market on the planet is represented there, but it's possible that most of them are. You really don't need a whole lot to learn about in order to use this platform. You can absolutely get involved there, and we'd like to share three Facebook advertising pointers you can think about.
So what exactly should you do with your Facebook traffic once you get some? Of course a landing page, but what kind of a landing page would work the best? Your product's Facebook fan page! This is true: your Facebook fan page can get you a plenty high conversion rate. Plenty of new advertisers have yet to realize the power behind building a fan page and sending your traffic to it. If you send traffic to a basic website instead of your fan page, you will see a drop in your CTR and conversion rate. Facebook users are more comfortable with fan pages because it is easier for them to click the "like" tab to show that they are a fan. After a user gets to your fan page your chance of getting them to buy from you increases because you can interact with them directly. The more people you get to your fan page the better off you are. Use this strategy and you'll see for yourself how well it works out.
Apart from that, you can also aim at targeting your ads based on different age groups. There are all kinds of reasons why people within demographic age groups will read and react differently. So let's say one of your ads is targeted towards the age group of 20 - 25 and the other is targeted towards 26 - 30.
So by doing this you'll know which group is responding better to your advertisements. This will give you an opportunity to tweak the ad according to the results you see.
This last one concerns admin, but you'll find that if you place higher bids, then Facebook will approve your ads quicker - how about that. If you've got even a little exposure of Facebook advertising, then you'll know this. Your ads really will get in circulation much faster with a little bit more money thrown in their direction. So make it real high and maybe it'll get done even quicker, but then once it is approved you can lower the bid. Taking this step will help you in the long run because having ads that aren't approved isn't recommended, because you could use the same time to test new offers. Dan Kennedy Seminar All in all, this generation sees Facebook as the best advertising platform. They offer a very high level of precision, which is the major reason for their success. Every day the Facebook population grows and that means that the challenge behind reaching a large audience is going to become a thing of the past.
Advertising on Facebook has taken off like an out-of-control rocket. There are different methods of advertising on Facebook since they started phasing it in not too long ago. There's little doubt about finding your particular niche market at Facebook. If you're experienced, then you are probably good to go. You can absolutely get involved there, and we'd like to share three Facebook advertising pointers you can think about.
Where should you send the traffic that you get from the ads you run on Facebook? Of course a landing page, but what kind of a landing page would work the best? The Facebook fan page for your product! It's true: you can get great conversion rates by sending traffic to your product's Facebook fan page. You'd be surprised by how many new advertisers don't know just how great it can be to make a fan page for your traffic. If you send traffic to a basic website instead of your fan page, you will see a drop in your CTR and conversion rate. The fact is, Facebook users are used to fan pages and find it easier to just hit the like button to become a fan. Once they see your fan page you will have a better chance to talk to them directly and make sure that the sale converts. So the higher number of people you have on your fan page, the better it is. Use this method to prove to yourself how well it works. Dan Kennedy Seminar
Another possibility with Facebook advertising is their engagement ads, but you will need more of a budget as they run on their homepage. We would only do this if our market was sufficiently large enough to provide a good rationale for the expense. This space can be effectively utilized by showing videos, conduct targeted polls or collect email addresses. So naturally it follows that you need to take great care when planning such a campaign.
We suppose money talks because Facebook approves those ads much more quickly that have a higher bid attached to them. If you've got even a little exposure of Facebook advertising, then you'll know this. There seems to be some point that makes a difference, but don't ask us what that point is. But don't worry even if you go for this method, you're always free to change the bid rate once your ad gets approved. So it is annoying waiting forever to get your ads approved.
Yes, of course, Facebook is a terrific place to advertise just about anything due to the huge amount of traffic. In order to have the most effective ads, you'll need to know what your market needs and what problems they have. You simply must work on increasing your conversion rates at all times, and that means split testing your ads.
It only stands to reason that as Facebook's membership continues to grow like an out of control tumor, the legions of marketers and businesses advertising there follows suit. Their profit is close to a billion dollars, and obviously that only means that there's a lot of advertising happening. You know with that kind of sustained and growing ad revenue coming in, that only means one thing - advertisers are making good money. So if you want to grab your slice of Facebook traffic, then here are three solid Facebook advertising approaches you can have and use.
One thing you must do at Facebook is make sure all is well with your campaigns when you're running them. Quite simply it's just that due to the nature of the particular environment with Facebook, when you've run your ad for a period of time they'll start doing poorly. This is mainly because the longer you advertise on Facebook; the higher will be the cost to reach your target market. It's really very simple, people get tired of seeing the same ads which decreases click throughs. That is exactly why you have to keep tabs on your CTR, click through rate. If you see that it's going down then either change the ad or change the market. So there it is, but you can still make money; we just wanted to alert you to it so you'll know what's going on when you see it. Know what is going on with your CTR, and then you know what to do when they start dropping off. Dan Kennedy Seminar
For more general appeal products/services and greater reach, you can check out what Facebook calls "engagement" ads, and these are more expensive because they appear on their home page. This gives you an opportunity to put your ads in front of a large audience and see what kind of response you get. This space can be effectively utilized by showing videos, conduct targeted polls or collect email addresses. Meticulous and careful planning would need to be implemented before your marketing funnels gets hit with this kind of traffic.
Now, for keywords and this one should be a no-brainer. You'll be casting your net far too wide if you only base your campaigns on demographic criteria. Of course it does depend on your product/service offering because it's possible that you can hardly go too wide with that kind of targeting. But most people deal with niche markets, and that necessitates using keyword phrases, and if you don't then you'll pay more than you need to for your clicks. In case you don't know, Google Adwords is based on the quality score that they give your campaigns depending on many things. Facebook's algorithm is not as sophisticated as Googles, but it still has code that looks at relevance. Besides that, making your ad relevant will only lead to better results.
All in all, Facebook is definitely a viable platform when it comes to advertising. We do highly suggest that you know your market very well before you start spending money on advertising. You simply must work on increasing your conversion rates at all times, and that means split testing your ads.
If you are tired of trying to advertise on Google AdWords and only losing money, it might be time to advertise on Facebook. Even though Facebook is fairly new, it's growing really fast. Advertisers insist that the ads they run on Facebook convert well, which is a good thing. This means that the door for profit making is sitting open for those who want to use it. Here are three easy tips that you can use to make sure your Facebook ads turn a profit.
Much like anywhere else on the net, with some differences though, you must optimize your ad campaigns and test. If you know all about testing, that's great, but if not then you will need to test each element of your ads. If you wanted to test the ad body copy, then you'll have two ads with the same headline but different body copy. Facebook is not the same as doing Adwords at Google, though. When you search at a regular search engine, you are not guaranteed to encounter the same ppc ads. The crowd at Facebook, in your market, tends to be homogeneous, and that means they could very well see your ad come up a whole lot over the week, or most of it. So the effect at Facebook is that your ad has a something similar to a shelf life, and when enough of your market has seen it you will get way fewer clicks. To counter this effect, you have to keep making new ads for the same ad campaign, and when it's clear that performance is dropping; just substitute in a new ad. If you make totally new ads you'll need to split test and optimize them all over again. We recommend changing it so it's not recognizable as the old ad.
Another excellent approach is by age groups, and you select them in the same manner. There are clear differences when you look at age groups and which ads they'll click on. If you take an ad, and then run two separate campaign that will show to different groups by age, you never know what you will discover.
So by doing this you'll know which group is responding better to your advertisements. The possibilities are almost endless for what you can do once you know critical informaion like this. Dan Kennedy Seminar
Since your click throughs will go up and down at different times, be sure to look at them at various times. It's just better to do this so your interpretation of your campaign's health is accurate. Facebook doesn't have any such feature that lets you analyze this data, which means you should manually try to turn your ads on and off to what's giving better results.
Of course it's possible to have a successful Facebook advertising campaign, but you need to prepare well for it. All the other activities that you would do for running short ads anywhere else apply at Facebook. Keep learning, expanding your knowledge, and then get involved and get working on it.
Unless you just found out about internet marketing, today, you know Facebook advertising is extremely hot right now. It's really a bit of a no-brainer for them to do that since their traffic volume per month is just astronomical. There's little doubt about finding your particular niche market at Facebook. If you're experienced, then you are probably good to go. We like to help, and to that end keep on reading to find out all about 3 excellent Facebook advertising suggestions we believe you will like.
Much like anywhere else on the net, with some differences though, you must optimize your ad campaigns and test. You need to test out all the elements of your ads to make sure they are delivering results. If you wanted to you could change one word or one sentence in the ad body, and then test that one against the old ad. But don't think this is similar to what you would do at Google with their PPC ads. The difference has to do with the number of times the same ads are displayed at Google, or Bing for example. The situation is a little different at Facebook, and your ad could be viewed by the same people very many times in a given week. So the effect at Facebook is that your ad has a something similar to a shelf life, and when enough of your market has seen it you will get way fewer clicks. So the key to success with this system is to create a number of variations for your ad with a different design, headline, copy, etc. How ever you want to approach is up to you either minor changes or whole new ads. For instance, you can tweak the headline a bit or change a few words in the copy.
If you have the budget and you're willing to spend to get some good exposure, then you should even try the engagement ads on the Facebook homepage. Obviously, you can receive incredibly huge amounts of ad exposure; hence the greater expense, but it could be worth it. Yes, the potential is immense, but this is really for experienced marketers due to the expense and tremendous volume of traffic. However, you need to plan out your whole campaign carefully because you'll be paying a lot of money to get this space. Dan Kennedy Seminar
And the best part about Facebook is that it's easy to start advertising on it and doesn't require much of an effort. Make sure that your business's landing page has a high level of interaction so that it is easier for you to convert your clicks into a profit which helps you get the most out of your advertising campaign. In conclusion, if you want to become a successful Facebook advertiser then make sure you apply the above tips on a regular basis and take calculated risks. So it's just a matter of becoming familiar, and then you should work on refining your ad copy skills.
Facebook hasn't been around for long; in fact it's only a few years old. 500 million people login to Facebook in a four week period of time - one month. This gives us Internet marketers the opportunity to tap into this large pool of users and get targeted prospects through their advertising platform. So we want to help you get started by talking about several proven Facebook advertising strategies you can use and profit from.
We want to address the importance of determining which ads are doing something good for you and which ones are duds. What you will do is what is called, split testing, and it is a process that's applied to your ads. There is much to be said for split testing, but basically you really should split test all ads just on principle. When you split test an ad, you will be trying to find the sweet spot that just about any ad has which is the point of the greatest conversion rate. No matter what you're talking about, you will always be able to find dissatisfied advertisers who gave it a shot and failed. But as you probably realize, there is much to be done for an ad to test it and optimize it. Even if you're not at Facebook, you can test ads and other sites using a URL rotator. You target market and unique demographics more than likely exist at Facebook, and you will have the means to target them with your ads. You can tap into these groups and actually bring a high response because these people are passionate towards that niche, which increases the likelihood of them clicking on your ad often. Many times you'll see an emotional response coming from these individuals mainly because they are able to connect with you. Make your ads speak in terms of emotional benefits, and you will experience higher results with your campaigns. The higher your response rate, the better everything is including the life span of your ads.
Last but not the least; make sure you're testing your ads performance at various times of the day because there are certain times when you'll get a higher response. Unless and until you do your testing you won't know. You need to be proactive at Facebook since they are lacking in some ppc campaign management features. Dan Kennedy Seminar
The numbers don't lie, and too many people - the entire planet, know what is going on at Facebook in terms of market reach. The most important thing you can do is perform good market research before you advertise anywhere. No matter where you run ads, it's imperative that you test your ads using split testing.
Just in case you didn't know, there must be ever increasing numbers of new Facebook advertisers every week. With a billion in ad revenue coming in, it's pretty clear that a lot of businesses are hoping to cash in on all that traffic. With half a billion members and growing profits every month, the large corporations and individual entrepreneurs must be staying there for some very good reason. We have three excellent Facebook advertising strategies just for you.
One of the biggest reasons why people fail with Facebook advertising is because they don't really focus on monitoring their ad campaigns. Quite simply it's just that due to the nature of the particular environment with Facebook, when you've run your ad for a period of time they'll start doing poorly. This is mainly because the longer you advertise on Facebook; the higher will be the cost to reach your target market. Your market audience will eventually get exposed to your ad so much that they'll become blind to it. This is why you shouldn't ignore your ad's click through rate and see if it's decreasing. Eventually it will happen, but then it's just a matter of writing new copy for a new ad. So that is the one possible drawback to advertising on Facebook, and it seems it happens to all ads in all markets. So it's pretty straightforward with these kinds of ads at Facebook. Dan Kennedy Seminar
Another workable Facebook advertising tactic is to test your ads' performance using the CPM model rather than the cost per click one. You can easily figure out your ad conversions by looking at your CTR, and you can also figure your landing page conversions as well. But when you're dealing with CPM or Cost per Thousand impressions, it becomes easy for you to find out which ad's bringing you the lowest cost per click. Actually, there are many marketers that use this method, although we don't necessarily feel that it is the quickest way, but we wanted to make you aware of it so you can do your own research about it.
This last one concerns admin, but you'll find that if you place higher bids, then Facebook will approve your ads quicker - how about that. Just get started and you will understand what we're talking about. When your bid is high enough, Facebook approves ads a lot quicker. But don't worry even if you go for this method, you're always free to change the bid rate once your ad gets approved. Honestly, we have no idea what the issue is with Facebook and this.
The numbers don't lie, and too many people - the entire planet, know what is going on at Facebook in terms of market reach. The most important thing you can do is perform good market research before you advertise anywhere. You simply must work on increasing your conversion rates at all times, and that means split testing your ads.
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